How to Use Amazon’s Author Central to Boost Your Book Sales
When you load up a book on Kindle or any other similar platform, you get a chance to tell prospects about the book. You give them reasons why they should buy the book. You tell them all the benefits of your book and why it will solve your prospects’ problem.
However, the one thing your prospects don’t learn about is you.
You might mention a relevant detail or two in passing. But for the most part, you focus on the book and what it will do for readers.
Now here’s the thing: people buy from those they know, like and trust. But you can’t start building this relationship without telling people a little something about you. And yet your book’s listing really isn’t the place to do that.
You need to create an author page using Amazon’s Author Central.
You can sign up here to get started: https://authorcentral.amazon.com/gp/landing
This feature allows you to create an Author’s Page that you can link to your blog and social media accounts. But the best part is that some of this information appears on your book’s listing page, plus you get a link to your full author page. Thus anyone who wants to know more about you can visit your full Author Page.
Take a look around. You’ll discover that there are quite a few features you can add to your page, including:
About you. This is pretty straightforward. Most people list a few paragraphs telling their prospects about themselves. You should use this space to build credibility. In other words, tell your prospects why you’re qualified to write the books you’ve written and why they should listen to you. (See my Author Page link above for an example of how to do this.)
Links to your other books. This is a great feature, because it allows you to advertise your books effortlessly. So even though you’re cross-selling them from within your books, on your blog, through social media and via your newsletter, this page gives you just one more advertising opportunity.
One note, however: you may want to consider using pen names across widely different niches. That way, you can set up separate author pages for your different pen names. This will make your entire page more effective, especially your cross-selling of products.
Links to your site. Check my Author Page again. On the right-hand side you’ll see links to recent blog posts. These are posts that reside on this blog. It’s a great way to bring new visitors directly to my site.
Links to social media. Another thing you can do is link to your social media accounts, like Facebook or Twitter. (You’ll see these social media badges right about my recent blog posts.) In particular, Amazon displays your Twitter feeds. Again, it’s a good way to get visitors interacting with you off of Amazon.
Pictures and videos. You’ll see that I have my photo next to my “About” information. That’s because people tend to trust others more when they see their face, even if it’s just through a photograph. However, you can also post videos on your Amazon Author Page, which helps you further build rapport with your prospects.
Author forum. Finally, at the bottom of the page you’ll see an option where people can join a forum to talk about you and your books. If you’re already engaging your prospects in discussion on your blog and/or via social media, then you don’t need to worry too much about this feature.
Your Amazon Author Page lets you accomplish three goals:
1. Allows readers to get to know you a bit better.
2. Gives you an opportunity to cross-sell your related books.
3. Lets you advertise your blog and social media pages.
Point is, keep these three goals in mind as you complete your Author Page. And even though you are talking about yourself, remember that ultimately your goal is to build trust and credibility to boost your sales.